Not just any Fractional CMO
Welcome to CMO Freedom
Freedom to: transform your business, become a beloved brand, raise capital, focus on priorities, surpass goals, support your team, live your life, book a call.
Why Entrepreneurs, Founders,
and SMBs Hire Fractional CMOs
A Fractional CMO provides dedicated marketing leadership without the full-time commitment. They help you see past blind spots, streamline costs, and scale faster. With the right FCMO, marketing becomes an engine for growth and sustainable success.
CMO Freedom Takes Fractional to a Whole New Level
Proven marketing strategies and tactics are important, but you want an FCMO that doesn’t stop there. I act as a true partner who frees up your time, energizes your business, and is fully committed to your success. My CMO Freedom approach keeps your mission and goals at the center, so you don’t just hit metrics, you achieve your vision.
The CMO Freedom Difference
Marketing Frustration
Big commitments
Random tactics
Too much time spent on marketing
Bloated approach
Trial and error
Frustrating process
CMO Freedom
Cohesive strategy
Time added back to your week
No fluff – only what you need
Clear growth drivers and outcomes
Timeframe and budget flexibility
Fun and effective process!
Meet Melanie
Hi! I’m Melanie, Fractional CMO, agency founder, and marketing coach. I partner with purpose-driven solopreneurs, passionate founders, and innovative SMBs to make their businesses stronger and their lives easier.
The résumé: I’m a lifelong marketer with 20+ years of Fortune 100 brand marketing experience and a dual-major MBA in Marketing and Entrepreneurship & Innovation. I left my 9-5 on a high note to follow an entrepreneurial calling and now guide a wide range of brands toward achieving their highest missions through marketing.
Behind the résumé: Being around entrepreneurial energy lights me up! I love hearing about people’s visions - whether it’s a founder’s start-up or an SMB leader launching something new – and helping them go from idea to fully realized success. I’m a Coloradan and a New Yorker, splitting my time between mountains and Manhattan.
What Clients Say
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”Melanie was top notch! We hired her as a Fractional CMO / Head of Brand to define a strategy and help us craft a compelling brand story that made customers fall in love with us. She was a pleasure to work with, had great insights, and brought a blend of experience and creativity that we really appreciated. We operate globally and she helped us connect the dots across countries, platforms, and audiences. We will work with her again!”
Urbano D., CEO, Zumub
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“Working with Melanie was incredibly clarifying and empowering! She brought not only expertise but also warmth and encouragement. She listened closely, asked thoughtful questions, and gave insightful feedback that made me feel understood and supported. Her approach is structured yet flexible. I now have a clear marketing direction and feel energized to move forward!”
Ying Song, 4X Founder and Serial Entrepreneur
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“Melanie understood our conundrum with marketing instantly, and set us on a path to successfully meet our goals. Her recommendations were spot on for our brand, and the consultations we had with her will shape our company for years to come.”
Emily H., Co-Founder, SH//FT
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“Melanie did a magnificent job! We hired her for a marketing project, and after just one conversation to talk about our target audience, business goals, and brand voice, she nailed it! We didn’t have a single change because she captured everything in one shot - which is very rare. We immediately asked for additional work, and we highly recommend her!”
Mark S., Founder, SocialSea
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“Melanie was professional, a great communicator, and delivered quality work for my new consulting business launch. She went above and beyond, and I’d recommend her to any small business owner!”
Claire Farr, Founder, Delker
Ready to boost your business and lighten your load?
Book a 1:1
An outside perspective can work wonders.
Get a pulse check with the voice of experience, coaching on strategies and next steps, and a dose of encouragement and support!
Get a Marketing Map
A strategic roadmap can save you thousands of dollars and countless hours. Get two meaningful strategy sessions and a complete action plan to move your business forward.
Get a Fractional CMO
If you’re a passionate founder or leader who’s serious about growing beyond expectations and making a real and lasting impact, our partnership could launch you into a new phase of growth. Book a fit call and let’s see what’s possible.
FAQs
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A Fractional CMO provides marketing leadership and strategic direction to bring your business to its next level of success. They develop and operationalize a marketing plan, manage staff and vendors, and provide founders and leaders with expertise that frees up their time and strengthens their businesses.
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A Fractional CMO is different from a consultant because they drive and own outcomes. Consultants typically come in and provide expertise, and then move on with minimal accountability for what happens once they’re gone.
Marketing agencies provide done-for-you work. They may also give strategic guidance, but they focus more on production and are typically juggling many clients at a time.
FCMOs provide high-level expertise, take responsbility for outcomes, and guide the done-for-you / implementation process so you get the best of all worlds.
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Working with a fractional CMO can range from $5k a month to $50k a month, depending on experience and the level of commitment. The most common range is $10-$20k each month.
A bigger question is how much does it cost to NOT work with an experienced marketing leader. I have saved clients thousands in marketing spend per month, steered them away from unncessary high-ticket investments, and saved them time and energy - two precious commodities for entrepreneurs.
An FCMO is an investment, and like any solid investment, it has high yields and strong results over time.
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All sizes of businesses can benefit from a Fractional CMO!
Start-ups: Start-ups need marketing expertise to grow, but aren’t in a position to bring in a full-time CMO. The fractional model gives them access to CMO-level marketing so they can go from start-up to thriving business.
SMBs: Fractional CMOs help SMBs grow more smoothly by stepping in during high-growth periods and/or inflection points like mergers, rebrands, and product or service expansion.
Larger businesses: It can be hard to get a headcount in a large business. Fractional CMOs provide interim support to cover busy stages, hiring gaps, or employees on leave.
Solopreneurs: Yes, even solo entrepreneurs benefit from a dedicated Fractional CMO! Solopreneurs have to wear every hat and make every decision. A Fractional CMO can take this burden off their shoulders and create a marketing enginge for solopreneur growth.
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It’s important to agree on realistic results timelines upfront. Marketing and branding are long-term strategies, and need time for seeds to turn into sprouts. At the same time, an experienced FCMO can spot immediate opportunities for quick wins.
I work with founders and business leaders to identify early-stage results, while also building longer-term strategies that continue to perpetuate success long after our engagement ends.
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A Fractional CMO creates and guides a strategy to move you from where you are to where you want to be. They should also oversee and support implementation. Typically, this includes managing in-house teams and vendors so there is a cohesive approach.
I’m commtited to making sure that strategies are implemented and embedded, and have extensive experience managing teams, agencies, and vendors.
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A Fractional CMO takes ownership of outcomes and results, including ROI.
To maximize your ROI:
We determine goals and desired results upfront
We establish baseline metrics, growth targets, and realistic timelines
We measure ROI from multiple angles
A top Fractional CMO is committed to earning your investment back on your behalf.
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As a Fractional CMO, I come in as a partner fully invested in your success. I have decades of marketing experience and two marketing degrees, and I build on that platform by using both proven frameworks and completely custom strategies.
A few of my superpowers:
Becoming an SME in your business quickly
Balancing analytics and out-of-the-box creativity
Building businesses and programs that last
I love collaborating with clients to turn their ideas into realities!
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With the CMO Freedom method, you’re able to run your business instead of the business running you. We design and implement a marketing approach that gives you the income freedom, time freedom, and lifestyle freedom you want as a founder or business leader.
The method focuses on three areas: Goals, Growth, and Grit.
Goals: We dive deep into your personal and business goals, so you aren’t just hitting metrics, but building toward your vision and legacy.
Growth: We implement the most streamlined and efficient strategies to achieve steady growth in line with your goals.
Grit: We build marketing on a solid foundation that gives your business “grit” to weather ups and downs, scale sustainably, and make a lasting impact.